Future Projects Brand Identity
Future Projects
Information

Future Projects is a New York based interior design and architecture firm co-founded by Julie Tran and Khoi Nguyen. Across a wide variety of residential, cultural, commercial, and institutional projects, Tran and Nguyen’s award-winning firm is built not upon a particular style, but rather on a rigorous process that aims to create aesthetic environments where people can connect with each other in new ways. 

Studio Loutsis mined Future Projects’ name in developing the firm’s design strategy. In dialogue with Tran and Nguyen, we identified the concept of uncertainty, which often has a negative connotation; however, given that one of Future Projects’ core values is optimism, uncertainty can also be seen as existing on a continuum toward positive attributes like hope, excitement, and anticipation. In both print and digital design, the idea of uncertainty manifests itself through blurring. The design strategically uses crisp, sharp text and images to punch through the otherwise blurred environment. On the Future Project website, for example, Studio Loutsis designed the interface so that words and pictures come into focus as the user scrolls over them.

Year
2023
Sector
Design
Corporate
Services
Branding
Digital
Print
Strategy

CREATIVE DIRECTION

Studio Loutsis

PRINT

Publicide

PHOTOGRAPHY, CASE STUDY

Matthew Keough

WEB DESIGN

Studio Loutsis

WEB DEVELOPMENT

Studio Jvckson

Typography
Website
View
Paper

Credits

Creative Direction
Taylor Loutsis
Wordmark
Greg Gazdowicz
Strategy
Ian Reagan
Copywriter
Tara Young
Graphic Design
Taylor Loutsis
Angus Plunkett
Andrew Burgess
Ryan Stewart
Web Development
Ben Jackson, Studio Jvckson
Word Production
Shoeb Lakhi
Print Production
Publicide
Typography
Neue Haas Grotesk, Display Pro, 65 Medium
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