Jugger Brand Identity
Red Bull Records
Information

Toronto-based rapper Jugger sees himself as a storyteller and a world builder. With influences ranging from Robert Johnson to Michael Jackson, and a deep interest in the genres of sci-fi and horror, Jugger embodies a range of personas. His music shifts from autobiographical to fantastic, combining elements of different styles to create his experimental, undefinable sound. Jugger’s debut album Puppet Master was released in 2023 by Red Bull Records/Wonderchild, building on a track record of successful singles and two EPs over the previous five years.

To coincide with the release of Puppet Master, Studio Loutsis collaborated with Jugger on his visual identity, including a signature wordmark and website development and design. We crafted a bespoke, sculptural wordmark that encapsulates many of Jugger’s influences and the diverse dystopian worlds he creates. The arched shape and the jagged edges evoke ‘80s metal bands and horror movie titles, while the textured metallic surface brings to mind futurism and science fiction. The merging of these varied associations becomes a visual representation of Jugger’s multifaceted music.

Year
2023
Sector
Arts
Services
Art Direction
Branding
Content
Digital
Print

CREATIVE DIRECTION:

Jugger + Studio Loutsis

3D MODEL, TYPE:

Jacob Pointdexter

WEB DESIGN:

Studio Loutsis

WEB DEVELOPMENT:

Studio Jvckson

Typography
Website
View
Paper
PRESS
Release
No items found.

Credits

Creative Direction
Taylor Loutsis
Wordmark
Greg Gazdowicz
Strategy
Ian Reagan
Copywriter
Tara Young
Graphic Design
Taylor Loutsis
Angus Plunkett
Andrew Burgess
Ryan Stewart
Web Development
Ben Jackson, Studio Jvckson
Word Production
Shoeb Lakhi
Print Production
Publicide
Typography
Neue Haas Grotesk, Display Pro, 65 Medium
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